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5 Reasons You Should Release New Music Often




5 Reasons You Should Release Music More Often


Today, independent artists are connecting directly with their fans on social platforms & delivering specifically what they want.

Their share of the music market is at an all-time high thanks to TikTok, Instagram, Facebook, & YouTube bringing artists closer than ever before to their listeners.

Why should you release new music often?

1. To keep your fans frequently engaged


Users spend an average of 52 minutes on TikTok, 29 minutes on Instagram, 18 minutes on YouTube, and 148 minutes on Spotify per day. If you can get your listeners to spend time with your content on social platforms, they will seek your release on digital stores.

2. Go viral on TikTok


Creating a TikTok trend to go along with your release can spark a significant surge in UGC (user-generated content) and keep your music trending across social platforms & digital stores. Songs that trend on TikTok often end up charting the most prominent global playlists like Billboard 100 or Spotify Viral 50.


3. Experiment with Your Sound


You may not even know who your entire fanbase is yet, so test it. Invite listeners along in the process with you.

Experimenting with your sound is all about finding your core fanbase - the fans who can truly engage with, listen to and buy your content - so that you can make meaningful and long-lasting income from your music.



4. Pitching makes perfect

Getting your release on a prominent playlist is key to keeping the performance strong over time. The more you pitch to Spotify and other top playlists, including ours, the higher your chances are of placing. Once your first track gets picked, subsequent releases have an increased possibility of being placed, as well.


5. Unlimited ways to Waterfall


A waterfall strategy is when an EP/album is released gradually - one track at a time - until the full EP/album is distributed when the final track is released.


When you waterfall your album or EP, you'll keep fans engaged and optimize your music performance across TikTok and other social platforms. Experiment with your sound as you track fan feedback, and perfect your playlist strategy across digital stores.

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